Friday, 6 February 2015

It was at the gathering of the entire consumer products market at the Product of the Year awards in South Africa on Thursday 6th February 2015 that the DStv Explora was named the Most Innovative Product of the year award. Unlike most awards ceremonies, the stars of the night were not the people there, but the most innovative consumer products in the South Africa and the entire African continent. The winners were selected after months of research involving over 5000 consumers in South Africa.

The award which came under the satellite television category, saw the DStv Explora stealing the show which made people consider the Explora “the star of the night award show”. Anyways, I am not surprised at the news because in the history of digital satellite TV technology in Africa, no decoder has the advanced technology upon which the Explora decoder is built on.
 
The DStv Explora's Box Office features, its Catch Up, its ability to connect to the internet, its rewind, pause and fast-forwarding features, its Higher Definition HD capabilities, its superb storage capability and many more are some features that made the DStv Explora named the most innovative product of the year 2015 at the award ceremony.
 
According to Nielsen research data, two out of three South Africans are most likely to buy a product with the "Product of the Year" logo. With the Explora named the best in the satellite TV category, DStv's Marketing and Sales Chief Marketing Officer Simon Camerer said; "We are always working on improving our products using innovative technology to bring our customers the best entertainment on the continent".
 
"Having consumers give us the stamp of approval makes us proud of the work we've done and is the welcomed reassurance that we are doing something right", he added.
 
The most innovative technology product of the year
Before the introduction of the DStv Explora few years ago, consumers settled for the 2-tuner and 4-tuner Higher Definition HD PVR DStv decoders. Of course they were HDs and PVRs and also had storage capabilities for recorded contents. The Explora came and relegated them all to the background with its unprecedented technology. Apart from improvement in what technologies that were in the older HD PVRs, new functionalities of its king like the Box Office now came to be.
 
The Box Office technology of the DStv Explora decoder is the functionality that allows you to borrow movies from a virtual movie store and download them right unto your decoder which you can watch at convenience. The collection of movies in the BoxOffice is endless and is updated as new movies are premiered. So the Box Office keeps you updated with latest movies from around the world irrespective of your location. DStv tells us that one rented movie costs only 400 NGN in Nigerian currency but your first rent is free. This is indeed why I agree with the DStv Explora decoder being named the most innovative decoder of the year 2015.
 
Its Higher Definition Clear content and its internet connectivity are also areas that would take a long period for any other satellite decoder technology to compete or surpass.

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